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The Capitol Colors line, inspired by the highly anticipated film, will go on sale in March.
February 21, 2012
By: Jamie Matusow
Editor-in-Chief
China Glaze’s Capitol Colours nail polish collection, inspired by the highly anticipated film The Hunger Games, will be available in early March 2012 at salons and specialty beauty retailers, coinciding with the release of the movie in theatres March 23, 2012. Individual shades are housed in the China Glaze signature bottle with black caps and retail for $7. The collection will be available in a 12-piece counter display as well as open stock colors. The collection combines rich crèmes, soft shimmers and bold glitters to create the limited edition 12 shade nail polish collection inspired by the colorful Capitol style. Colors include: Dress Me Up (a dark rose pink crème), Stone Cold (Matte slate grey with shimmer); Smoke and Ashes (Black-based teal with multicolored shimmer), Riveting (Bright orange shimmer), and Electrify (gold and ruby red glitter blend). The release of the collection follows the debut of the China Glaze Capitol Colours consumer and beauty trade advertising campaign featuring the story’s Effie Trinket, who is assigned by the Capitol to escort and prepare the Tributes from District 12 for the 74th Annual Hunger Games. The ad features the tagline, “What will you be wearing to the opening ceremonies?,” encouraging fans to support their favorite tribute and district by wearing a corresponding shade. Full-page ads will run in the March issues of teenVOGUE, People Style Watch and InStyle.
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